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Fashion: The Industry and Its Careers, by Michele M. Granger
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The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be difficult for a novice to determine exactly what each involves. Fashion: The Industry and Its Careers, 2nd Edition, offers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster, and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole, and future outlook. This 2nd edition has been completely updated to reflect recent developments in technology, world economics, and globalization.
- Sales Rank: #93715 in Books
- Published on: 2012-03-20
- Released on: 2012-03-20
- Original language: English
- Number of items: 1
- Dimensions: 9.96" h x .93" w x 8.07" l, 2.15 pounds
- Binding: Paperback
- 496 pages
About the Author
Michele M. Granger, EdD, ITAA, is a Full Professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored seven textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. In addition to academics, Granger has worked in the industry as a buyer, manufacturer's representative, specialty store owner, and currently as a presenter and consultant.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Fantastic Career Insight!!
By jkayy
This book was incredibly useful in my search for a career path in the world of fashion and retail.
It is up-to-date and spells out
What the job is
Qualities a successful professional would have
College majors companies prefer to hire
Skills you need
Starting Salaries
Task descriptions of daily projects
It was really helpful to have access to so many job types at one time so paging through it I could bookmark potential jobs from Product Management to Fashion Photographer to Visual Merchandiser. It covers the full spectrum and is a great resource for anyone still in college looking for their dream job! Sometimes its hard to match your skill set with a real job title and description but this book makes it so easy!! I definately recomend it to anyone in the design, fashion, or arts fields.
5 of 6 people found the following review helpful.
great resource
By cukiegirrl
for anyone who's considered the wonderful world of fashion as a career, this book has a great range of the specific job titles, challenges, duties and typical progression to help you narrow down what job you want. the book is divided by categories that match the stages of development, ie. forecasting trends, manufacturing textiles, fashion sales (ie. retail) and merchandise marketing and related fields such as spa/wellness and interiors.
0 of 0 people found the following review helpful.
Needed this for Class
By Princess Anyaibe
This is a required textbook for one of my Fashion Classes/Lectures in my college. As long as I had gotten it, I was fine, and I got it in time, so I was good. Point of me getting it from Amazon was that it was cheaper than getting it from my college's Bookstore. Nothing bad about this :)
I love how the entire book is basically a rundown of probably all of the careers offered in the fashion world! It gives you the Job, a detailed Job Description, the Qualifications, the Experience/Education needed, and sometimes even the challenges these certain people might face. I will definitely be keeping and using this in the near future, for when I get one of these positions, and when I also have to know about the other positions that would be working around me.
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